Fusion Brands, the makers of the Clean and Clean Reserve fragrance collections, has changed its name to Clean Beauty Collective.

Leveraging its 15 years of success from its fragrances, the company says it is a true pioneer in today’s “clean beauty” movement. It will now be entirely focused on manufacturing products that fully embody its vision of simplicity, transparency, eco-consciousness, and social responsibility.

Clean Beauty Collective plans to expand into new categories, including Home, Bath & Body, Hair, and Skincare — beginning with a home collection in 2019.

Eugene Melnyk, owner, Clean Collective, says, “Clean living and wellness has always been a passion of mine and after seeing these trends emerge in beauty and personal care I challenged Greg and the team to reimagine the company and develop a new platform for our brand.”

Greg Black, president, adds, “It has been very rewarding working towards the launch of Clean Beauty Collective. With a more focused mission and vision that embodies our brand’s values for the past 15 years, we are excited to deliver high-quality products that are simple, worry-free and both sustainably and ethically sourced.”

Clean Classic & Clean Reserve

The company’s Clean Classic collection of fragrances launched in 2003, when it debuted its iconic fresh scent formulated with a simple, linear fragrance structure — and paired with eco-conscious packaging.

Clean Reserve is a bespoke “farm to fragrance” collection that uses eco-conscious packaging and sustainable ingredients. The brand gives back to farmers and their communities who help make this fragrance collection possible. Styrax, a sustainable ingredient used in Clean Reserve Sel Santal, is harvested by the Pech tribe in Honduras. The process helps protect their agricultural land and ensures fair wages.

The company says its products will “provide peace-of-mind with packaging and formulas that are trusted to be non-toxic and free of unwanted chemicals.”

It intends to partner with companies that use green manufacturing practices, supply eco-conscious packaging, and use responsibly sourced ingredients that give back to local farmers around the world.